2012 was a really good year for Hindi films when quite a few content-focused films without any big/well-known stars made a major mark not only with film critics but also at the Box Office. 2013 also looks promising for Hindi films, but Kai Po Che's success is particularly special in many ways. While receiving almost unanimous acclaim with the audience, even though Kai Po Che had a decent opening at the Box Office, the film has managed to sustain very well throughout the first week while the second week has also opened on a good note. It is rare that a film studio/producer backs a relatively big budget film without a major star and also market it with all their might. UTV has been at the forefront of backing unconventional film projects however they were always either small-mid budget films or had a popular star while in case of Kai Po Che, it has a fairly good budget but without the presence of a big star. Whatever the actual budget of the film(reportedly around 30 crores including print/publicity costs) the producers didnt seem to compromise on production standards and it is quite a demanding film in terms of scale and scope.
There is always a temptation of getting a big star to act in a film as it increases the commercial viability of the film while also making the task of marketing it much easier as it brings public and media attention in the currect scenario where a film doesnt get enough screen space if it doesnt manage enough buzz and a good opening. Being backed by UTV, directed by Abhishek Kapoor whose last film was a major commercial success and based on a novel by Chetan Bhagat whose last two novel's adaptations had some of the Hindi film industry's biggest stars associated with them, it wouldn't have been difficult for them to get a major star working in the film however the decision to go ahead with relative newcomer/unknown actors to bring in freshness while not deviating attention to a renowned star in a film with real-relatable and unapologetically 'imperfect' main leads is commendable.